The show has an enduring fan base of men, too, who learn from the personal conversations. Singh hosted the show’s maiden broadcast in 2003 and continues to be one of the two prominent voices of the show.
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I think we managed to achieve that and build on it,” he says.Ībout encouraging the art of letter writing - even today, the show receives sacks full of mail, Mamta Singh says, “There is still so much value attached with letters and people send them with such affection that we don’t want to end this.” she adds. Beyond infotainment, the audience should be able to engage with the show at a personal level. “I tried to ensure as much scope for interaction with audiences as possible. Poet, and former AIR Mumbai station director, Rajesh Reddy, first conceived the idea of a programme centering around women in 2003. Here, women get a lot of encouragement from Sakhi Saheli.”
In rural areas, there is a dearth of information. “It’s different in towns and cities where there are many mediums. The shows aired on Sakhi Saheli cause small but incremental impact, says Jyoti Bhadoria, a socially engaged homemaker and an avid listener of the show from Omkareshwar, Madhya Pradesh. For a one-way medium, Sakhi Saheli still manages a remarkable two-way conversation with listeners, from school students to senior citizens.
This is a whole new world for them,” says former RJ and Delhi-based author Archna Pant, who often catches the show while driving. “This maybe a small thing for us but imagine a woman in Ropar or Muzaffarnagar.
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